Reflections on Partnership
by Cynthia Calderon, Partner at Transcend Wealth Partners
The 2024 holiday season marks 20 years that Maya and I have been working together. We reflect with gratitude that we’ve been partners now for longer than many people have been married!
Like all long-term relationships, being business partners isn’t always easy. I read recently that loving someone isn’t what’s hard -- it’s understanding them that’s difficult. Learning another person’s communication style, work style, decision-making style and unique fears can be grueling. It requires a lot of patience, grit, courage, and compassion to work through all that. We are grateful that we've each risen to the challenge of this work and built an enduring partnership that continues to grow and allow us to serve our clients in new and valuable ways.
Over the past 20 years, Maya and I have disagreed and argued about many things. We have different ways of viewing the world and different approaches to solving problems. We’ve spent many hours grappling with each other on opposite sides of complex issues but, in the end, working through these points of conflict has made us indivisible and formidable partners -- and deeply caring friends. By being so honest with each other over the years, we can always trust that our hearts are in the right place no matter what our different views might be.
The honesty and trust that we have with each other forms the cornerstone of Transcend Wealth Partners. From this place of integrity, we’re able to build similarly deep and lasting relationships with our clients, amongst our internal team and with other service providers. We know that all these relationships are critical to our success, and we have made a commitment to consistently invest in them over the years.
We include “Partners” in our name because we believe in being more than just advisors to our clients and employers to our team. Without partnership, these relationships are simply transactional. The human element of commitment and care is what makes Transcend what it is.
The core values intrinsic to Transcend are: relationships, authenticity, reliability, dedication, courage and dynamic. These values are ingrained in our culture and practiced daily. Many companies cite that they can perform many of the discrete services that Transcend provides, but we believe it is our deeply-rooted foundation of partnership in service to our clients that makes us truly unique in how our services are delivered.
As we approach the holidays, we wish you the sustaining joy of partnership in all areas of life. And to our clients especially, we're honored to partner with you with the same heart and determination that forms the cornerstone of our own partnership.